Which MarTech tools provide the most value to online retailers? The global retail industry plays a critical role in contributing revenue and goodwill to the economy. For context, the US retail market alone generates over $1.5 trillion annually. But how do retailers meet growing consumer demands in such a competitive market?

The answer lies in AI-powered omnichannel MarTech suites.

Recent innovations in Marketing Technology (MarTech) have redefined how online retailers connect with consumers, improve experiences, and boost revenue. According to BigCommerce, it’s projected that by 2040, 95% of all sales will be made online. This shift to digital-only retail has transformed how brands position their value.

From AI-powered chatbots and virtual shopping assistants to augmented reality and digital wallets, online retail marketers are utilising advanced tools to stay competitive while meeting evolving consumer expectations.

Key MarTech Tools to Watch

Here's a curated list of must-have MarTech solutions that drive success in online retail businesses:

All-in-One Retail Marketing Platforms

Retail marketing in 2024 focuses on innovative, sustainable tactics. Retail CMOs increasingly invest in full-stack MarTech platforms to handle everything from omnichannel analytics to managing customer communications.

Tool Spotlight: Scurri

Scurri leverages AI to power retail operations, answering 82% of "Where is my order?" (WISMO) queries instantly—a crucial capability for delivering exceptional customer experiences. With Accenture reporting that most shoppers avoid retailers after a negative experience, tools like Scurri are a game-changer for operational efficiency and customer satisfaction.

Want to discover more industry-leading MarTech tools for online retail businesses?

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Dive deeper into how these tools are transforming retail and how they can help your business thrive in 2025!