We just caught the full release from Adobe MAX London, and honestly, this one’s big. Over 100 new updates have landed across Creative Cloud — many of them powered by Adobe Firefly. If you work in design, video, content, or creative strategy, this update is worth your attention.

So, what’s new? A lot. But let’s break it down.

Photoshop’s getting smarter with AI that selects image details like hair and facial features in seconds. Illustrator just rolled out Text to Pattern and Generative Shape Fill, making it ridiculously fast to go from concept to layout. Premiere Pro? It now has Media Intelligence — search terabytes of footage instantly — and a new tool called Generative Extend that fills in missing video like magic.

And that’s just the start.

🎨 The Firefly App Is More Than a Buzzword

This isn’t just about smarter tools. Adobe’s launching a full-on Firefly app. It’s a creative workspace built for moodboarding, experimenting, and generating visual ideas. You can even choose AI models — from Adobe’s own to OpenAI’s — depending on your style or project.

It’s also backed by commercially safe AI models, so you can actually use the content you generate without worrying about legal gray zones.

We like this move. It’s fast, flexible, and — most importantly — it doesn’t try to replace the creative process. It just speeds it up.

Want to go deeper? We’ve broken down the full announcement with screenshots, use cases, and early reactions from creators. Read the full story here.