Born X Raised was founded in 2013 by Spanto (the creative director) and 2tone (the graphic designer), both of whom have deep ties to Los Angeles. The brand was born out of a desire to represent and showcase the unique culture of the city, specifically the West Coast and its complex blend of street culture, skateboarding, graffiti, and a sense of rebellion. The duo’s initial focus was on creating apparel that resonated with the lifestyle of their friends and their community, which was very much influenced by their backgrounds and the cultural dynamics of LA.

The name itself, “Born X Raised,” speaks to the founders' strong connection to Los Angeles and the sense of identity that they share with the city. The term “Born” refers to their roots in LA, while “Raised” highlights how their experiences, struggles, and triumphs shaped them into who they are today. This name encapsulates their dedication to honoring their upbringing and the sense of pride that comes with being from LA.

The Aesthetic and Philosophy Behind the Brand

Born X Raised’s aesthetic is deeply tied to the culture and visual language of Los Angeles. Their designs often incorporate bold graphics, symbolic imagery, and references to local neighborhoods and communities. This visual language has evolved over the years but remains rooted in a raw, gritty street culture that is synonymous with the city. Whether it’s through the use of text, iconic logos, or street art-inspired designs, Born X Raised has maintained an aesthetic that feels grounded in the streets while remaining highly creative and fashion-forward.

One of the key features of the brand’s approach is its authenticity. Born X Raised has always maintained that their designs and ethos are deeply personal, and this transparency is one of the reasons the brand resonates so strongly with its audience. The founders have always been vocal about their experiences and the role of LA in shaping their work. This authenticity is also reflected in the brand's collaborations, limited-edition releases, and overall approach to marketing.

Their designs often explore themes of personal identity, pride in one’s background, and the complexities of growing up in Los Angeles. For instance, Born X Raised’s use of neighborhood-specific references like the iconic "East LA" or "LA" logos speaks to the sense of community and pride that people in these areas feel. The brand often draws from the rich cultural tapestry of LA, incorporating elements of Chicano culture, skate culture, and street art, as well as nods to the city’s history of rebellion and nonconformity.

Cultural Impact and Popularity

Since its inception, Born X Raised has evolved into more than just a fashion label—it has become a cultural symbol for those who identify with the city’s unique street culture. The brand’s emphasis on local pride and its ability to authentically capture the essence of LA has made it particularly popular among young people who are drawn to the raw, unfiltered nature of the designs.

Born X Raised has become a go-to label for individuals seeking to express their identity through fashion, and its popularity has only grown with time. The brand’s appeal extends beyond just Los Angeles, reaching people across the United States and internationally. This global reach can be attributed to the universal themes of self-expression and the desire for authenticity in a fashion world that can often feel overly commercialized.

What sets Born X Raised apart from many other streetwear brands is its ability to create clothing that resonates with people on a deeper level. It’s not just about wearing a logo or brand name; it’s about connecting with a movement that represents a certain way of life. The brand has found its place at the intersection of streetwear, skate culture, and contemporary fashion, and its influence can be seen in how other brands approach storytelling and cultural representation in their designs.

Collaborations and Expanding the Brand

As Born X Raised gained traction, it began to collaborate with various well-known brands, further solidifying its position in the streetwear scene. These collaborations were often highly anticipated, as they offered a unique blend of Born X Raised’s distinctive LA-inspired designs with the influence and resources of larger companies. Some of the brand’s notable collaborations include partnerships with Nike, Vans, and other streetwear giants.

Each collaboration helped to elevate the brand’s profile, while also maintaining the authenticity that has been at the heart of Born X Raised’s success. By collaborating with mainstream companies, Born X Raised was able to bring its unique vision to a wider audience without compromising its core values. These collaborations also served to highlight the brand’s cultural relevance, as it continues to be a key player in the ongoing evolution of streetwear.

Additionally, Born X Raised has ventured into other areas, such as art and music, further cementing its cultural influence. The brand has partnered with local artists, musicians, and creatives to amplify its message and connect with communities outside of fashion. These collaborations have allowed Born X Raised to expand its influence and continue pushing boundaries in terms of both design and cultural relevance.

Community and Legacy

One of the most defining aspects of Born X Raised is its commitment to community. The founders have often spoken about how the brand was built for and by people who are proud of their roots and who want to share that pride with the world. The brand has created a sense of belonging for individuals who identify with the LA culture and its complexities. In a way, Born X Raised serves as a unifying force, bringing together people from different walks of life under the shared banner of Los Angeles pride.

Beyond just creating clothing, Born X Raised has become a platform for amplifying voices within the community, particularly those that are often overlooked in mainstream fashion. The brand’s approach to storytelling has provided a space for individuals to share their own narratives, whether through art, music, or personal experiences. This sense of community and inclusivity has made Born X Raised more than just a fashion brand; it has become a cultural movement.

As Born X Raised continues to grow and evolve, its legacy is already being cemented. The brand’s impact can be seen in the way it has shaped streetwear culture and its approach to blending fashion with personal storytelling. Born X Raised represents more than just a trend—it represents a lifestyle and a mindset that values authenticity, individuality, and a deep connection to one’s roots.

In conclusion, Born X Raised is a brand that encapsulates the essence of Los Angeles—its culture, its people, and its stories. With its unique aesthetic, strong sense of community, and commitment to authenticity, Born X Raised has established itself as a powerful force in the streetwear world. As the brand continues to expand and influence, its legacy as a symbol of LA culture and pride will likely only grow stronger, resonating with future generations of creators, thinkers, and individuals who value the power of self-expression.