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How Intent Data is Reshaping B2B Marketing in 2025
B2B marketing is undergoing a dramatic shift. With buyers controlling more of the journey and traditional outreach falling flat, marketers are turning to a smarter, more predictive tool: intent data. In 2025, relying on static personas and cold outreach is no longer enough. Brands that tap into behavioral signals to identify and engage ready-to-buy prospects are leading the...
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