In today’s fast-evolving digital landscape, AI and automation are no longer just buzzwords — they’re essential tools shaping the future of marketing, advertising, and creative production. At MarTech Insights , we’ve been tracking the latest breakthroughs in marketing technology. From AI-driven ad sales advisors to next-gen animation platforms, companies across industries are leveraging these innovations to boost performance, enhance creativity, and drive measurable results. In this post, we highlight some of the most impactful launches from the past few weeks — and show you how your business can benefit by adopting similar strategies or partnering with the right tech providers. 🔍 1. Revenue Analytics Launches Aida — The AI Deal Advisor Media sales teams now have a powerful new ally: Aida , an AI-powered deal advisor from Revenue Analytics. Aida helps media sellers make smarter decisions by offering real-time pricing guidance, predictive insights, and automated reporting. Whether it’s optimizing sellout rates or ensuring compliance, Aida streamlines the sales process so your team can focus on closing more deals. 🎥 2. Cartwheel Unveils New 3D Animation Platform Cartwheel has launched a groundbreaking 3D animation platform designed to make high-quality animation faster, easier, and accessible to all. Powered by AI and built by veterans from top studios like Pixar and OpenAI, Cartwheel empowers marketers, game developers, and content creators to produce cinematic-level visuals without the traditional time or budget constraints. 🧠 3. Jasper Launches Audiences — Hyperpersonalization at Scale Jasper, one of the leading AI writing platforms, has expanded its capabilities with Audiences , a feature that enables hyper-personalized campaigns based on deep audience insights. By integrating brand voice, company knowledge, and customer personas into one system, Jasper ensures that every message resonates with the right audience, every time — helping marketers scale their personalization efforts without sacrificing quality. 📺 4. Airtory Launches AdCTV — The World’s First CTV Ad Builder Connected TV (CTV) advertising is booming, and AdCTV from Airtory makes creating high-impact ads easier than ever. This intuitive tool allows advertisers to build interactive, rich-media CTV ads in minutes — without needing advanced technical skills. With drag-and-drop functionality, real-time previews, and brand consistency features, AdCTV is a game-changer for marketers targeting audiences on streaming platforms. 🧬 5. Spectrum Science Expands Into Full-Service Media Spectrum Science has launched Spectrum Science Media , a full-service media arm combining data science with integrated marketing communications. Their omnichannel approach leverages AI-powered analytics, media modeling, and multilayered data insights to deliver high-performance campaigns for life sciences and healthcare brands. ✨ Other Notable Launches: While we highlighted five major announcements, here are a few more innovations that are redefining the MarTech space: Team Velocity — AI-powered vehicle detail videos for car dealerships AdWave — Democratizing TV advertising for small businesses Gibo Create — Monetizing AI-generated animations Addigy — Real-time Apple MDM solutions 8x8 Report — AI-driven CX transformation in the UK public sector Would you like to dive deeper into any of these technologies or understand how they might apply to your business? MarTech Insights is your go-to source for actionable intelligence in marketing technology. We empower B2B marketers with in-depth analysis, trend forecasts, and expert insights to navigate the complex world of martech and drive business growth. From emerging startups to enterprise software giants, we cover everything from AI and automation to data strategy and GTM innovation. Follow us on LinkedIn and subscribe to our newsletter to stay ahead of the curve. Stay Ahead. Stay Informed. Let Us Help You Take Action. Ready to unlock the full potential of marketing technology for your business?Let’s talk. 📩 Get in Touch Today →
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